An Accredited Financial Counselor® (AFC®) is a fiduciary. This means that they are committed to doing what is best for you. When you work with an AFC®, you receive financial education and guidance specific to your unique situation, goals, and needs. An AFC® professional can help you get your financial bearings, tackle an immediate financial crisis, overcome debt, grow your savings, manage student loans, build a sound financial foundation, and connect you with trusted resources and professionals to support you at all stages of your financial life. AFC®s are not salespeople; they are financial counselors, coaches, and educators who provide strategies to help individuals and families manage their money. They guide individuals and families through earning, spending, saving, and debt management with the end goal of obtaining lifelong financial well-being

The certifying body for AFC®’s is the Association of Financial Counseling & Planning Education® (AFCPE®)’s whose mission is to positively impact the financial well-being of all people by ensuring the highest standards for financial counseling, coaching, and education. When working with a financial counselor, always look for the AFC® mark. This designation assures you the professional has the education, experience, and highest ethical standards to help you through your specific financial challenges and opportunities.